We have so many companies coming in,” Trump says. “We’re going to be opening up the labor forces because we have to. The Tim Apple thing started on Wednesday when Trump at a meeting for the American Workforce Policy Advisory Board called Cook “Tim Apple.” Makena Kelly at The Verge picked up on it and transcribed Trump’s remarks: The Fake News was disparagingly all over this, & it became yet another bad Trump story!- Donald J. (That’s not what happened.) And on Monday, Trump brought it up again, saying in a tweet that he said Tim Apple “as an easy way to save time & words.” Cook’s trying to go along with the joke, and Trump just keeps lying.Īt a recent round table meeting of business executives, & long after formally introducing Tim Cook of Apple, I quickly referred to Tim + Apple as Tim/Apple as an easy way to save time & words. On Friday, he reportedly told donors that he actually said “Tim Cook Apple” really fast and “Cook” was just really soft. Despite the executive’s attempts to laugh about it and move on, Trump won’t let it happen.
And while Cook may speak out about the Trump-backed policies he disagrees with, in continuing to appear with him and joke with him when it’s good for business, he’s also implying that as long as Apple is making money, the rest of it is okay.Įven how the situation has continued to play out exemplifies why Cook’s friendliness with Trump is strange. While Trump might sometimes clash with Apple and Cook, the truth is they’re happy to get along when it’s good for them. A meeting for that is where Trump called Cook “Tim Apple.” He also sits on a workforce policy advisory board to the president. And Apple has been eager to deliver a big public thank-you to Trump with splashy announcements about investments in the US, which Trump name-checked during his 2018 State of the Union address.Ĭook has met with Trump in the White House and done public events with Ivanka Trump. The tax cut bill Trump signed in 2017 has been a huge windfall for Apple, which after the cuts dealt out a $100 billion stock buyback. Apple has also warned that Trump’s tariffs might force it to raise prices.ĭespite their public sparring, Trump and Apple aren’t enemies - at least not when it’s convenient.
He has criticized Trump’s immigration policies and been vocal on family separation and the Muslim ban. On the campaign trail, he called for a boycott of the company, and he has often complained that Apple should build more of its products in the United States.Ĭook has spoken out against Trump too. Trump sometimes uses Apple as a punching bag. And that Trump keeps lying about it makes it even more awkward. The whole thing might seem silly (and it is), but it also highlights the awkward relationship between Apple and the White House - one where they seem to clash at some moments, but where they also play along in order to help advance each other’s interests. He changed his name on Twitter to just that - or, rather, Tim and the Apple logo. Apple went with Jobs' model initially before switching to Cook's idea, which is credited with fueling the iPhone's massive growth.Apple CEO Tim Cook wants you to know he’s in on the joke after President Donald Trump mistakenly called him “ Tim Apple” during a recent event at the White House. My way would have scaled faster, at least I felt strongly," Cook said. "His way was more creative and more different. Cook, Apple's chief operating officer at the time, wanted a subsidy model where carriers would pay Apple part of the iPhone cost upfront and then make that money back from customers' monthly subscription fees. Jobs argued for Apple getting a share of smartphone carriers' monthly revenue. One such debate was over Apple's sales strategy for the iPhone when it debuted in 2007, Cook said.
And he just did not work well with those kinds of folks that would not feel comfortable debating and pushing back." "In fact, if you didn't debate him, he would kind of mow you down.
I know there was folklore that you didn't debate him, but that's not true," Cook said. On Wednesday, the current Apple CEO pointed out that debating Jobs was often the only way to ensure your voice was heard. That's not to say Cook and Jobs never disagreed.
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